Cultural relevance, scored. 1,200+ brands measured across five cultural domains using real-time data and AI analysis. Updated weekly.
Try: Nike, Taylor Swift, OpenAI, Greggs
Hybrid model: Wikipedia + Reddit (real-time data) + AI cultural analysis (GPT-4o-mini)
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Who's being looked up? Measured via Wikipedia pageviews — the most democratic indicator of real-time public curiosity.
Who's being discussed? Reddit posts and upvotes from the past week — what real people choose to talk about.
Who's shaping culture? Creative influence, design impact, cultural reference points. The brands that inspire what gets made.
Who do people want? Consumer demand, aspirational value, cult followings. The difference between recognition and wanting.
Who's in the conversation now? Current cultural moment — the brands generating headlines, memes, and discourse in 2026.
Financial performance proxy. Market cap and 30-day stock price change for publicly traded brands — context, not score.
Hybrid model. Attention and Conversation use real-time API data (Wikipedia, Reddit) that changes week to week. Creation, Desire, and Zeitgeist are scored independently by AI (GPT-4o-mini) — each dimension gets its own focused analysis to prevent score anchoring. Total: 100 points. Market data is supplementary context for ~260 publicly traded brands.
The Relevance Index is a project by Mike Litman — a weekly index of which brands actually matter in culture, measured not guessed. When everyone can build things, what you choose to build is the differentiator. This is an attempt to measure that.